Fendi: Launches New Portal, fendi.com

bbn251 In keeping with this day and age where most everyone ‘lives’ online, Fendi has introduced their newly revamped portal, fendi.com, which promises to be ‘an emotional journey, brimming with sensations and contents’. In other words, one that’s always updated with all the latest collections (including very importantly, bags and SLGs), one that’s easy to navigate and of course, one that doesn’t take forever to load.

Having gone through it rather quickly myself, I can safely attest that the new fendi.com is that, and more. Especially key is Collections, with all the RTW looks and catalogue images from current and upcoming seasons, as well as Icons, which gives you insight into house favourites like the Baguette or the Selleria. In other words, you can now head online and do your research before stepping into the store all prepared and knowing exactly what you’ll be looking for.

And to celebrate the newly revamped portal, Fendi has also just unveiled the new Pre-Fall 2013 Womens Fendi video, with model Julia Frauche depicted as a Renaissance woman, beautiful yet modern, much like the new fendi.com.

Image & Video: Fendi

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