Simply put, Louis Vuitton’s new Chic On A Bridge celebrates the House’s iconic Alma in all her glory, first created in the 30s by Gaston Vuitton. Celebrating the Alma in glorious Epi and Vernis in the same colours you’ll find on a rainbow, the campaign (shot by Steven Klein) features 4 models, Karlie Kloss, Daria Strokous, Jac Jagaciak and Iris Strubegger.
And that’s not all. Shot on equally famous bridges around the world and thus the campaign’s name Chic On A Bridge, in Paris we’ve got the Pont du Carrousel with models holding the Epi Alma in Cyan.
In New York and on the Brooklyn Bridge, no less, the Epi Alma in Citron, bright and eye-catching in the same colour as the city’s cabs.
Finally, in Shanghai on the Waibaidu Bridge, with gorgeous Vernis Alma in Pomme D’ Amour, it’s as Chinese as it gets.
And because no post of mine is complete without at least a listing of the bags’ prices in SGD, here you go. For the Vernis Alma in BB, PM and GM, they are currently now at SGD2000, SGD2600 and SGD3550 respectively.
If your heart is set on an Epi Alma, the prices are SGD3200, SGD2390 and SGD1780 for sizes GM, PM and BB.
Images: Louis Vuitton