First impression? Gone are the scenic locales Marion Cotillard frolicked in for her previous outings for the Lady Dior. This time, it’s set in a studio with new season bags plonked onto stands. It’s as stark and as literal as it gets, the main focus of the entire exercise set squarely on the iconic handbag.

And that’s nothing wrong with that. At the very least you’ll get to see the various variations (and sizes) S/S13 will bring in all their full glory, with Marion playing second fiddle. Don’t get me wrong. Marion is beautiful, but sometimes, just sometimes, we should let the original lady shine.

Images: Dior