With 10 stores as well as the Burberry World Live flagship at 121 Regent Street and the global headquarters at Horseferry House in the city, it makes perfect sense that a brand as British as Burberry will be showing its upcoming S/S14 menswear presentation in London.
Says Christopher Bailey, ‘London is the creative heart of Burberry and our global headquarters, so we are incredibly excited to be showing our next men’s collection here. The country’s proud menswear heritage and outstanding contemporary talent give it a unique and powerful energy. It is a wonderful time to be bringing our menswear show home.’
Making the announcement today, the brand comes full circle after showing for 10 years in Milan, and I’m pretty sure the runway presentation, which is slated for 18 June as part of London Collections: Men will be the season’s biggest yet, with a grand venue, countless celebrities and a stellar collection, because as we all know by now, Burberry never does anything by halves.