While it may be a while more before official images from Loewe’s Spring-Summer 2013 ad campaign starring Penelope Cruz are released, I do have something else to share. Featuring the Spanish actress, it’s an interview of her and her take on the luxury brand.
Set up like an intimate conversation between friends, she goes from how she grew up with the brand, ‘admiring all the designs, the bags, the clothes, the accessories’, to how proud she is of the brand, adding that ‘everything is made in Spain, by Spanish artisans’ something which she has a lot of respect for.
Frank, candid, and at times, feeling rather unscripted, it’s a refreshing change from generic luxury brand videos these days that are chockfull of moving visuals, ra-ra special effects and haunting soundtracks. Watch, and you’ll know what I mean.
Image & Video: Loewe