After last season’s memorable ad campaign which featured Coco Rocha dancing in the streets of New York, this season she’s back with another romp, this time in Paris and on a tandem bicycle. Shot by Max Vadukul and art directed/choreographed by Blanca Li, the new campaign shows Coco and up-and-coming model Emily DiDonato riding through iconic Parisian locales, from Montmartre to Place Dauphine.
Accompanying the ad campaign is this short video titled Oh My Bike!, which captures the vitality of the collection that includes the new LM Cuir line and a furry shoulder sling number from the daring (and bold) More Is More collection.
Yes, the much loved LM line which used to come in coated cotton and canvas is also now available in leather for the very first time, something that will be covered in detail in upcoming posts. But for now, let’s just enjoy the video.
Image & Video: Longchamp