Fall-Winter 2012 Prada: Real Fantasies

Something said on Youtube, ‘this is weird, it must be Prada’ pretty much sums up how I feel about the latest instalment of Real Fantasies, Prada’s ongoing series of digital lookbooks it produces season after season. 

A little bit spacey, a little bit B-grade, even camp is how I’d describe it, with male and female models dressed in finery from the F/W12 collection, including embellished skirts for the girls and long overcoats for the boys.

But the best bit has got to be this paragraph from the press release which describes the video. ‘Set within a dystopian society of machines and jagged geometries, genetically perfected clones roam digital colonies. Each scene depicts an antiquated landscape within a galaxy of characters engrossed in oblique and possibly deviant power dynamics.’

In other words, when the world finally ends we’ll all be living amongst the stars and fighting it out while looking sharp in Prada. Which can’t be a bad thing.

Images & Video: Prada

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