In early July there was a post regarding Fendi’s bag du-jour, the Fendi 2Jours, so consider this a follow-up. As it turns out, the 2Jours is also featured heavily in the F/W12 Womens Fendi ad campaign, shot by Karl Lagerfeld and featuring model Joan Smalls.

Featuring not one but 3 different bags altogether, it only goes to show how confident the Italian house is of its new bag this season. Available in 2 sizes, the campaign features two smaller ones in distinct hues, one in a dark blue slung over the shoulder (shown above), as well as another in deep red that you can view here.

Retailing for SGD2905 each, they are also available here in Singapore in black, tan and if I’m not wrong, in a white/cream combination as well.

Also featured in the ad campaign is the larger 2Jours that features panels of differently-coloured exotic shagreen, which besides being visually arresting, gives you a general idea of the size as compared to the smaller 2Jours.

 Images: Fendi

YOU SHOULD SEE: Fendi 2Jours