Louis Vuitton Jelly PM

There really is no easy way to do this, but I’ve decided I must, if only to set the record straight. I could have taken the easy way out and declared this the single most bizarre offering this side of S/S12, but I shan’t. Instead, I attempted to delve deeper and gradually understood why the Louis Vuitton Jelly PM even exists in the first place.

You see, the S/S12 Womens Louis Vuitton collection was all about carousel horses and lacy brollies, of sunny days out and picnics on the lawn. Which brings us to the Jelly PM, which I’m pretty sure was inspired by picnic baskets/market totes that wouldn’t look out of place filled with bottles of fizzy pop or freshly baked baguettes.

It isn’t the first time this particular shape/design has appeared either. Miu Miu had something similar many seasons back; I myself bought a plastic version for a song when I was in H&M Shanghai a couple of years ago.

Marc Jacobs merely took it to the next level and created his own vision of such a bag (actually bags, considering the fact that there are 2 sizes in 3 different colours) that wouldn’t look out of place in the S/S12 collection, made out of perforated patent leather and containing an additional jacquard nylon pouch, if only to keep your personals safe and out of sight.

So when you put it all together, it actually makes sense. And from an aesthetic point of view, it ain’t particularly hideous either. And you still don’t have to like it, but at least now you’ll also understand why it even exists.

Image: Louis Vuitton

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