Set in a chrome-filed petrol station/car garage from the 50s is the Spring-Summer 2012 Womens Prada ad campaign, Miuccia Prada’s ode to the mid-century when bright colourful prints were the order of the day, shiny patent handbags adorned every arm and shoes inspired by the tailfins of Cadillacs ruled the streets.

Exuberant and glossy, Prada takes it a notch higher by releasing the ad campaign video that features a bevy of beautiful women, gorgeous RTW, bags and accessories and a killer mish-mash soundtrack that’s very Prada. Have a look (and a listen) and you’ll know what I mean.

And in case anyone’s wondering, the glossy leather bag featured in the ad campaign above is now available in Singapore and retails for SGD4930 a pop.

Image & Video: Prada