Dior celebrates the launch of their Cruise 2012 Womens Dior collection with not one, but two short films that are tops in product placements as far as I’m concerned. Which is not necessarily a bad thing since it does give us a chance to see all the new offerings up close, which is always so much better than just static images.
The first one, L.A.dy Dior starring French actress Marion Cotillard, who ‘suffers’ from a nervous breakdown during a shoot, is a fun gem to watch. More importantly, look closely and you’ll see most (if not all) of the new variations of the Lady Dior, including the stunning edition that comes in sapphire, fuchsia and turquoise exotic croc.
For those who can’t see themselves spending so much for the croc Lady Dior, the regular leather version retails for SGD4800.
Next, we have a film by Ellen Von Unwerth titled I Found My Love In Portofino, which stars Jac Jagaciak and Antonio Navas.
Inspired by the beautiful port town and its quaint houses, it’s colourful, it’s romantic and it’s worth watching a couple of times, since you’ll be too distracted by the actors to focus on the accessories which are lovely, from the RTW pieces to the bags to the accessories like jewellery and scarves.
Selected pieces from the Cruise 2012 collection (like the SLGs shown above) are already available in Singapore at Dior boutiques at ION Orchard, Ngee Ann City and Marina Bay Sands.
Images & Videos: Dior