Lensed by Nick Knight under the creative direction of Giorgio Armani himself is the Spring-Summer 2011 Giorgio Armani campaign, which features model/actress Elisa Sednaoui as the face of the ads. Themed ‘La Femme Bleue’ (French for ‘the woman in blue’), it features Ms Sednaoui in varying shades of blue and was inspired by the Tuareg nomads of the Sahara. According to Fashion Etc, the Tuareg are known as the ‘blue people’ because they traditionally wear indigo-dyed veils.

And here’s a beautifully shot behind-the-scenes video of Elisa Sednaoui talking about her experience shooting for Armani and how she got into character for the campaign. Très chic!

Image & Video: Giorgio Armani