According to reports online, Abercrombie & Fitch will be opening a 4-storey flagship in Singapore at Knightsbridge (along Orchard Road) in the third quarter of 2011. Which is all well and good, but having been to Abercrombie & Fitch stores in both London and Tokyo (nearly died trying to walk up all 11 floors), I must say this. If the brand brings the entire concept into Singapore wholesale, here’s what you can expect.
At the entrance, you will be able to take an instant Polaroid with a topless A&F store employee. Be welcomed into dimly lit interiors, a hot steamy environment, loud pulsating disco music and more employees (though mostly boys but now fully clothed) dancing on every floor. In other words, very much basically like your typical gay club.
The only thing that’s missing? Your very own cocktails, which can be easily fixed by bringing a flask of your favourite brew. It’s time to party! Shop? What shop?
Image: Abercrombie & Fitch