Spring-Summer 2011 Womens Prada Ad Campaign

If you checked out my last post on Prada, you would have seen the ‘Eva Mendes dress’, the striped bags, the layered platforms and the fur stoles, which pretty much encapsulate the Spring-Summer 2011 Womens Prada collection. And for S/S11, they have reintroduced the Canapa, this time in denim with rounded top and this will retail for SGD1730 in Singapore.

The ad campaign has also been released, and here’s a quick look at the shots I like the most. Nothing revolutionary or over the top (you can even call it safe), the campaign pretty much showcases the full collection with lots of bags thrown in for good measure. And speaking of bags, they are also different from the runway pieces, suitably pared down for general mass consumption.

Interested in the ones featured above? In full leather, the messenger and the satchel will retail for SGD3510 and SGD3810 respectively.

And if I’m not wrong, this particular woven piece is already at Prada ION Orchard, so for those who are keen, it is time to make a trip down to town. Their prices? SGD4100 for the larger satchel, and SGD2150 for the smaller clutch/shoulder bag.

Before I sign off, do spend some time checking out the accompanying campaign video as well, which is fun, free spirited and crazy. Well worth the 72 seconds it will take to view it.

Images & Video: Prada

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