With 14 Prada boutiques in Mainland China, 9 in Hong Kong and 2 in Macau, it’s no wonder that Miuccia Prada decided to hold her first runway show outside of Milan, which happened recently at the Central Academy of Fine Arts (CAFA) Museum in Beijing.
Out of the 50 looks that were showcased (37 for women, 13 for men), 23 of them were new and exclusive to this collection and specially created for the runway show. Why? In 2010, Prada sales in China, Hong Kong and Macau alone increased by over 75%, compared to just 35% for the rest of the Asia-Pacific market. And with 9 more stores to be opened in China in 2011, it does make economic sense for Prada to reach out to this huge market in this way.
New pieces in the collection included horizontally-striped dresses embellished with sequins (makes sense, since I haven’t come across a Mainland Chinese who doesn’t like bling), shimmering brocade dresses (from HKD12,000), as well as long-sleeved full fur tops (from HKD61,000).
If you’re intrigued by it all, don’t forget to watch the exclusive runway presentation in full, which I’ve posted in this post (as well as on Facebook) for your viewing pleasure, before anyone else. And while the ladies bags are more or less the same, look closely and you’ll see interesting Saffiano leather briefcases emblazoned with stripes and cut-out letters for the men.
Images & Video: Prada
YOU SHOULD SEE: Spring-Summer 2011 Womens Prada Ad Campaign
YOU SHOULD SEE: Spring-Summer 2011 Womens Prada
YOU SHOULD SEE: Update – Spring-Summer 2011 Mens Prada
YOU SHOULD SEE: Spring-Summer 2011 Mens Prada