Fall-Winter 2010 Womens Proenza Schouler Ad Campaign

The very first ad campaign ever for Proenza Schouler has made its debut online, a natural progression of sorts for a brand that’s going from strength to strength. Starring models Tati Cotliar and twin newcomers Ann and Kirby Kenny in looks from the 90s-inspired girly and grunge F/W10 collection, the campaign is shot by Daniel Jackson.

More interestingly is this: the lone F/W10 bag in the ad campaign, a quilted leather shoulder sling bag that’s, you guessed it, all girly and grunge.

Images: Proenza Schouler

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