Felines both big and small have been making frequent appearances in recent high fashion ad campaigns. Take for example Bulgari’s F/W10 ads which feature Julianne Moore and a pair of adorable lion cubs selling both bags and baubles for the luxury Italian house.
And before Bulgari, there was Louis Vuitton’s safari-themed spread that features a lion cub as well.
It is not an entirely new phenomenon though. Lanvin also had felines; in this case black cats in their F/W09 campaign, albeit a little on the scary side. Think along the lines of Alfred Hitchcock’s The Birds and I think you know what I’m getting at.
At around the same time, Loewe had Gisele Bundchen and a grumpy brown ginger cat posing up a storm for their F/W09 ad campaign as well. And while I’m not exactly sure if using felines in ad campaigns actually makes any difference in sales, I do appreciate the trend. After all, I’m a cat lover myself. Here’s hoping to see more of our favourite feline friends in more campaigns to come.