You’ve seen the mens campaign featuring Spanish bull-fighter Cayetano Rivera, now check the the Fall-Winter 2010 Womens Loewe ad campaign styled by Katie Grand, who is also the editor-in-chief of Condé Nast’s Love magazine. Shot by art photographer Nigel Shafran, the campaign features 3 models: Alessandra Ambrosio, Adriana Lima and Rosie Huntington-Whiteley.
Taking a pared-down approach and keeping the campaign images simple was the intention of Stuart Vevers, who decided on shooting the campaign on the streets of Madrid to highlight Loewe’s Spanish heritage. Retouching and alterations were kept to a minimum, in stark contrast to what luxury advertising is today.
Bags featured in the campaign are also Loewe’s signature pieces, like the special ‘Made To Order‘ green croc Amazona (shown above). Available in 3 different sizes, you can choose from 16 different colours in 3 exotic skins: croc (matt or polished) and ostrich. You can also choose from 5 colours for the interior lining in napa leather as well as the colour of your hardware in either gold or silver.
And that’s not all. Each ‘Made To Order‘ Amazona will also have a leather plaque on the inside bearing your initials and the year it was made; unique, exclusive and handmade just for you. Just head on down to Loewe at Ngee Ann City to find out more.
Another bag featured in the ad campaign is the Loewe Napa Viento30 in Peacock Blue that will be available in stores from 23 July 2010. Priced at SGD2090, it’s a lovely marriage of supple leather and stylish leanings.