For the first time ever, Bottega Veneta’s mens collection will be receiving its own advertising with the ads to run globally in top mens titles like GQ, Vogue Hommes and Brutus. Shot by Robert Longo, the ad campaign is inspired by his late 70s series ‘Men In The Cities’ which depicted men and women in business attire contorted in extreme positions.
Says Tomas Maier, ‘This collection, with its dark palette and emphasis on line and movement, seemed well-suited (intentional pun Mr Maier?) to his graphic approach. I’m very pleased with the campaign, the images are quite extraordinary’.
Personally I’m loving the campaign, which just accentuates the human form and shows how well-cut and fitted their menswear collection is. For a quick look at the womenswear campaign, just follow this link. And in case anyone’s lusting for the leather intrecciato duffel, that baby will retail for SGD5680 in Singapore.
Images: Bottega Veneta