Fall-Winter 2010 Mens Bottega Veneta Ad Campaign

For the first time ever, Bottega Veneta’s mens collection will be receiving its own advertising with the ads to run globally in top mens titles like GQ, Vogue Hommes and Brutus. Shot by Robert Longo, the ad campaign is inspired by his late 70s series ‘Men In The Cities’ which depicted men and women in business attire contorted in extreme positions.

Says Tomas Maier, ‘This collection, with its dark palette and emphasis on line and movement, seemed well-suited (intentional pun Mr Maier?) to his graphic approach. I’m very pleased with the campaign, the images are quite extraordinary’.

Personally I’m loving the campaign, which just accentuates the human form and shows how well-cut and fitted their menswear collection is. For a quick look at the womenswear campaign, just follow this link. And in case anyone’s lusting for the leather intrecciato duffel, that baby will retail for SGD5680 in Singapore.

Images: Bottega Veneta

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Comments

  • Jon says:

    Very well presented. The black and white treatment is beautiful and suits the products.

  • Grace says:

    On one hand they look like string puppets.. Yet the more you look at it, the more it reels you in, probably cos of the fluidity of the bodies..

    But on the other hand, this ad will definitely stand out amongst all the other ads with neat rows of men, or buff men in EA underwear.

    So much thinking over an ad that is not even targeted at me! Objective accomplished I suppose!

  • enzoHKG says:

    i like the 2nd photo – it showcased how well-fitted the jacket is. and i am glad the rockabilly hairstyles from the runway weren’t adopted for the ad campaign.

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