Is it just me, or am I feeling a sudden sense of déjà vu all over again? Not too long ago we had former footballer Hidetoshi Nakata stripping down for Calvin Klein, and now we’ve got pretty boy (and current captain of Team Portugal) Cristiano Ronaldo doing the same for Emporio Armani. But besides just being the
front face of EA’s underwear, he will also be the front face of Emporio Armani Jeans.
Here he is lounging in an armchair and looking mighty pleased with himself. And while you can’t really see the jeans at all in the first place, that doesn’t really matter because sex still sells. You would get your boyfriend a pair anyway and pray really hard one day you’ll wake up to this (insert Cristiano, abs, or whichever else you prefer).
Expect to see more of his
front face when ads will roll out in all major magazines (along with giant billboards in major cities) come July 2010, which I’m sure will prove to be a major distraction on all fronts.
Images: Emporio Armani