Spring-Summer 2010 Womens/Mens Burberry Brit Ad Campaign

I could do this post one of 2 ways. I could either gush (like everyone else has done since these official campaign images were released in early January), or I could bring up something that’s been bugging me since the first post I did on the Spring-Summer 2010 Womens/Mens Burberry Prorsum ad campaign. Admittedly, I got distracted by the gorgeous bags in that post (especially the Burberry Prorsum Vintage House Check Hobo that Mr Bailey will be unlikely to give me after he reads this post, not that he wanted to in the first place anyway). But I digress.

See, my point is this. Emma Watson looks surprisingly young in this season’s campaigns, so while she looks great in this campaign for Brit (which is targeted at the young anyway), I do wonder now if she was a good fit (or could have been styled more age-appropriately for the Prorsum campaign. Someone even commented to me that ‘Emma looked like a younger girl playing in her older sister’s clothes’ in the Prorsum images.

Not cheap by any standards, Prorsum’s pieces start in the high hundreds, more than any teenager or young adult (I know) can afford. And if you’re not attracting the right demographic, who will actually be buying Prorsum? But for Brit, it’s fine, as Emma’s fans will also be more than willing (and able) to purchase pieces from this collection.

Honestly I don’t even know if I’m making much sense, but I’m sure glad I got that off my chest.

Now can someone tell me who’s the cutie in the last image on the left? I can’t make out who is the model/musician/actor in these campaign shots, but I know at least know that’s not Alex Watson. He is the one in the first and third image.

And I also like yet-unnamed cutie’s Matt’s tee, which you can see clearly in this Burberry video on Youtube.

Images: Burberry

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  • Alex says:

    This line is fantastic. And although yes you could critize Burberry and say Emma does look quite young, this line is aimed at those like me (older teens – young adults). unforunatley though this line isn’t really that afforable. But kudos to Christopher for turning Burberry around and really turning it into a stylish designer label which competes with the likes of Gucci and Louis Vuitton.

  • Didi says:

    The boy in the first and third image is actually Alex Watson, Emma’s brother. Sense his reseblance to Emma much? I’d say yes!

  • Lala says:

    Tne thing is with Emma Watson, it generates alot of attention and talk value. It is a calculated risk on their side and also based on the good feedback from the last campaign.

    Burberry as a brand a whole (esp for the all important US market)is considerably an old fashioned one – giving it a more youthful feel to resonate more with the younger generations.

  • Fabio says:

    Hmm, where’s Hermione’s right leg on third photo from top to bottom? Is it a wizard thing? Haha!

    • Daniel van Vliet says:

      Her leg is behind the leg of the boy.. there is a Youtube video somewhere where you can see it. Wait I will look it up!

  • Daniel van Vliet says:

    I think that’s Matt Gilmour, the son of Pink Floyd’s David Gilmour.

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