I could do this post one of 2 ways. I could either gush (like everyone else has done since these official campaign images were released in early January), or I could bring up something that’s been bugging me since the first post I did on the Spring-Summer 2010 Womens/Mens Burberry Prorsum ad campaign. Admittedly, I got distracted by the gorgeous bags in that post (especially the Burberry Prorsum Vintage House Check Hobo that Mr Bailey will be unlikely to give me after he reads this post, not that he wanted to in the first place anyway). But I digress.
See, my point is this. Emma Watson looks surprisingly young in this season’s campaigns, so while she looks great in this campaign for Brit (which is targeted at the young anyway), I do wonder now if she was a good fit (or could have been styled more age-appropriately for the Prorsum campaign. Someone even commented to me that ‘Emma looked like a younger girl playing in her older sister’s clothes’ in the Prorsum images.
Not cheap by any standards, Prorsum’s pieces start in the high hundreds, more than any teenager or young adult (I know) can afford. And if you’re not attracting the right demographic, who will actually be buying Prorsum? But for Brit, it’s fine, as Emma’s fans will also be more than willing (and able) to purchase pieces from this collection.
Honestly I don’t even know if I’m making much sense, but I’m sure glad I got that off my chest.
Now can someone tell me who’s the cutie in the last image on the left? I can’t make out who is the model/musician/actor in these campaign shots, but I know at least know that’s not Alex Watson. He is the one in the first and third image.
And I also like yet-unnamed cutie’s Matt’s tee, which you can see clearly in this Burberry video on Youtube.