We all know what the mantra of Jimmy Choo is under Tamara Mellon; sex, sex and more sex. And that’s not all. The Jimmy Choo woman is also smart, confident and modern, much like Ms Mellon herself. I’m loving the images from the Spring-Summer 2010 Womens Jimmy Choo ad campaign, especially the first one with the model all curled up with a two-toned clutch that’s very alluring.

Set in a tanning-booth (actually it looks more like a whole room), I do wonder if the model got any darker after all those long hours shooting the campaign. And you thought being a model was easy…

Images: Jimmy Choo