Gucci calls it ‘ground-breaking’, in reference to the app they just launched that’s suitable for the iPhone and the iPod Touch. I wouldn’t know since I just downloaded it but from what I’ve browsed so far it certainly looks engaging and interesting.
I just wish they had spent the same amount of time and effort (if not more) on their upcoming collections instead.
Take the Cruise 2010 Womens Gucci collection for example, which looks rehashed/recycled/reduntant (and I am just talking about the bags here). Ground-breaking? No, not at all.