You’ve all seen the sign that went up on 444 Madison Avenue, which is also Burberry’s new headquarters in America. Here are some exclusive behind-the-scenes images, like a making-of of sorts. Here the individual letters are first wired up on the inside, so that well, it lights up once it is powered.
And after all that rigorous testing, all the letters are put aside and ready for installation. I can already imagine a pretty fierce editorial with models clad in Burberry Prorsum and striking a pose. No?
Finally we’ve got an image of the work in progress, each letter is put up one at a time before the sign is complete. And voila, the sign is up (you can see it in its full glory here or here). To mark the occasion, 28 May 2009 has also been declared Burberry Day by New York City’s Mayor Bloomberg to honour the continued investment and commitment Burberry continually makes to New York and the US. More exclusive first looks tomorrow!