Because I am on Facebook myself, I’ve noticed more and more brands having a presence there too. Everyone from Coach to Gucci to Hayden-Harnett and Kate Spade have fan pages on FB nowadays. Some brands use it to publicise new product launches, others have free wallpapers you can download, and a couple I know also use it as a platform to offer special discounts.
And while I am not about to discuss the merits of new media and how brands are using it to reach out to their customers, I do want to know this. Which is your favourite fan page, and why? And for the benefit of those who are new to FB, do leave the brand’s FB url in the comments section when making an entry.
Image: Kate Spade