Cooler than the Anya Hindmarch ‘Im Not A Plastic Bag’? Perhaps. Meet the World Food Programme Feed Bag, a project that is a partnership between the United Nations World Food Program and Lauren Bush, WFP Honorary Spokesperson.
And what happens when you do buy one? It feeds a school-going child in school for a whole year. Yes, one bag = one child = fed for a whole year. Save the environment? I say save the hungry children. It could be the most fashionable thing to do yet. And the best thing? The bag reverses to a white canvas side as well , which is pretty darn nice if you ask me.