PHOTO COURTESY OF BULGARI
The 2024 Bulgari Icon campaign celebrates the boundless creativity and captivating spirit of the iconic B.zero1. Originally a statement ring that daringly combined the brand’s signature Tubogas design with a Roman inscription, B.zero1 has since become a symbol of Bulgari’s unceasing innovation in the world of fine jewellery.
Fronted by Kpop superstar Lisa, the campaign introduces thinner B.zero1 rings that offer a modern take on the classic design. Offered in rose gold and white gold, these rings come in the three-band format with a delicate diamond pavé detailing along the edges. The perfect embodiment of new beginnings, the spiral ring comprises 0.41 carats of diamonds set within 18 carat gold.
PHOTO COURTESY OF BVLGARI
Bulgari simultaneously launches another two audacious creations with a unique two-band design. These B.zero1 rings come in an eye-catching shape adorned with multi-sized diamonds across the entire middle section. Coming together to create a sparkling effect, the two-band design also forms the perfect ring stack.
Finally, completing the new line-up are the B.zero1 earrings with full diamond pavé detailing. This masterpiece, complete with the distinctive openwork chain design, adds a new dimension to Bulgari’s B.zero1. Lisa also shows off two shiny B.zero1 bracelets on her left wrist, but that launch is only slated in June.
In other words, pick up the rings and earrings now and add the bracelets to your Bulgari wish list. A new era begins with the B.zero1, as the collection comes full circle with dazzling new iterations joining the family in 2024.
