Much has been said about Chanel’s ongoing efforts to align its prices worldwide, which in layman’s terms simply means that if you were to buy anything from the French luxury house no matter where you are, you’ll pretty much be paying more or less the same as the someone in London, Paris or New York City. And while there are naysayers out there who believe that their prices are only cheapest in Paris (or Europe, for that matter), I’ve got news for you.
On a recent trip to Paris for the #ChanelMetiersdArt show #ParisCosmopolite which I’ll be covering here in due time, we naturally indulged in what us Singaporeans do best. Shop, that is. And one of the bags that I was checking out included this, the Canvas & Sequins Backpack from the #ChanelCruiseCuba collection. Priced at EUR3900 in Paris, it’s not a bag that I would actually buy, though I did think it was an interesting juxtaposition. One that mixed military green canvas (see left) with row upon row of pink sequins. Measuring some 40 cm by 36.5 cm by 19 cm, the backpack comes with brown leather handles and a drawstring closure that ends with a ruthenium-finished buckle.
Now here’s the interesting part. It’s priced at EUR3900 in Paris, which makes it around SGD5800 or so after conversion (I used XE, which is not 100% accurate, but I use it more as a guide). In Singapore, however, the same bag retails for SGD5450, which makes it even cheaper in Singapore. Yes, it’s cheaper. Which is certainly puzzling.
And while I can’t say if it’s the same for all the bags that Chanel has, it’s good to do 2 things moving forward. Stop assuming that it will be cheaper overseas, and always check (and double-check) the prices with a reliable source before you commit. Because that’s exactly what I’ll be doing from now on.