Cartier: It’s Time For A New LOVE

IMAGE: CARTIER

It’s a situation most of us are familiar with. There’s something that we love and don’t really mind putting good money down for, but something about it holds us back. And in the case of Cartier’s LOVE bracelet, the more practical amongst you have lamented that because of the way it was designed, taking it off (and subsequently putting it back on) can be quite a hassle, especially when one is alone, and trying to do it all with the specially designed screwdriver is a pain. There, I said it.

With this premise in mind, I’ve got good news. Fans of the Cartier’s LOVE bracelet can now look forward to the newly redesigned LOVE 2.0 (that’s what I’m calling it anyway). Instead of needing to unscrew both sides of the bracelet to open it, you now only need to do it to one side, with the other side supported by a new hinge-clasp that’s incorporated into the design.

IMAGE: CARTIER

Also, LOVE 2.0 is more sleek, with bracelets and rings made thinner than the current ones. What does that mean? Well, besides being able to stack more on the same wrist (because who doesn’t love a Cartier #wristparty, right?), it’s also priced much lower. So instead of paying SGD8650 for your regular entry-level models, you’ll only be paying SGD5600 for the new LOVE 2.0 bracelet, with only a slight difference to the way they both look when put side by side. In other words, two-thirds of the price but still looking like a million bucks, which is win-win if you ask me.

To be made available in Singapore at Cartier Ngee Ann City from early December 2016 (and the rest of the Cartier boutiques in Singapore from January 2017), you’ll really have no reason not to anymore. Really.

Images: Cartier

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