‘You know me and you don’t.’ The statement, a paradox, is also the premise behind Chanel’s latest N°5 fragrance, L’EAU featuring 17-year-old Lily-Rose Depp, daughter of American actor Johnny Depp and French multi-hyphenate Vanessa Paradis. Officially the youngest campaign front woman ever for Chanel, the new fragrance has a simple message, that an intrepid young girl is forever in each woman.
And to launch the new light and refreshing fragrance that is L’EAU, Chanel had music video veteran Johan Renck direct the one minute campaign starring Lily-Rose as complete opposites that we’ll all be able to easily identify with. Composed and excessive. Instant and infinite. Vulnerable and invincible. Much like a reflection of our lives today.
Images & Video: Chanel