When Chanel dreams, they dream big. And in the case of their new watch for men, they went all nine yards and then some for the Monsieur de Chanel.

IMAGES: CHANEL

The design didn’t exist, it wasn’t inspired by something they already had in the archives, so it was dreamt. The movement didn’t exist, it wasn’t something already available in the market, so it was designed. The watchcase didn’t exist, the housing had to be something new, so it was created. A watch made for men that’s not only new, it stretched their dedicated watch manufacture G&F Châtelain SA to its fullest, where it was designed, developed, assembled and checked in-house by Chanel.

Featuring 2 patents exclusive to the watch, it features (amongst other highlights) retrograde minute with a 240° display and bi-directional adjustment. Even the typography on the dial was created specially for the watch, housed in a lightly domed sapphire crystal case that subtly plays with the effects of light. Of the 300 pieces made, 150 will come in beige gold (a hue that’s still unique to Chanel and was used most recently in their #CocoCrush jewellery collection), while the remaining 150 are in white gold.

IMAGE: CHANEL

Most importantly, it’s a breathtakingly beautiful watch, one that’s not only architectural and masculine that will sit handsomely on any wrist, but also one that expresses Chanel’s dedication to fine watchmaking to the highest degree. All you need to do is to head down to the Chanel Fine Jewellery Boutique at Ngee Ann City to try it on for yourself.

Images: Chanel