H&M + Maison Martin Margiela: The Launch In New York City

October 25, 2012

Fashionable New York descended on 5 Beekman Street last night to celebrate the launch of H&M’s latest collaboration, the #MargielawithHM collection, an event that saw over 1000 guests including celebrities, models, media and bloggers from around the world in attendance.

Spread over 9 levels at this historical architectural gem that will be developed into a hotel soon, it was the perfect setting for the collab, ‘falling apart’ with peeling walls, cracked plaster and worn-down floorboards.

And if that wasn’t enough of a sensory overload, each floor had something different to offer, from experimental dance performances to art installations that all depicted part of the collab; dancers wore selected pieces, while others were the focus of various installations. And if that still wasn’t enough, thumping music and the ever-flowing champagne kept spirits high, as did gawking at the various celebrities that came to the launch, from Julianne Moore and Joan Smalls to Kanye West, Helena Christensen and Chace Crawford (whom I stalked for a while).

But the highlight of the night for many had to be the pop-up store, which was naturally on the highest level of the building. Seeing celebrities queue (oh yes, they did) was a thrill, as was the ample selection of collab pieces which meant everyone got to indulge.

And if you’re in the mood to indulge too, the collaboration launches worldwide in H&M stores and online for selected countries on 15 November, but till that happens, do look out for more updates here.

Images: Bagaholicboy

YOU SHOULD SEE: H&M + MMM: The Preview In NYC

Apparel And Footwear Bagaholicboy Events Fall-Winter 2012 H&M Limited Edition Maison Martin Margiela Womens

Comments

Leave a Reply

Top 5

< >
  • CartierAsymmetric Clutch
  • Victoria BeckhamQuincy
  • ValentinoShoulder Bag
  • Anya HindmarchCrisp Packet Clutch
  • HermèsMini Convoyeur Wallet
  • CartierAsymmetric Clutch

Comments

Shoe styles and colours, yes. As for the actual fit, you'll have to check directly with Prada.

Bagaholicboy on Prada Made-To-Order Décolleté Collection
08:05 PM Oct 23

Can the arch of the shoe's sole be customised to fit as well? Or is it only for colour...

cELESTY on Prada Made-To-Order Décolleté Collection
12:10 PM Oct 23

This tote is made of LEATHER instead of CANVAS!!!

Freddy Boy on Gucci Turnaround Tote
04:48 PM Oct 22

She's brilliant. Could wear a bin liner and still look amazing. (FB)

Christine Soong on Cruise 2015 Lady Dior Ad Campaign
11:26 AM Oct 22

How can I get one of these sandals. I am really interested. Could you please let me know how...

Fisayo on Louis Vuitton Serengeti Sandals
05:13 AM Oct 22

Phew! I'm glad I'll be saving some moolah from this. I went ballistic for the Isabel Marant collab last...

Addy on H&M + Alexander Wang Collection (With Prices In SGD)
05:33 PM Oct 20

X

browse by Brand

browse by Type

browse by Season