H&M + Maison Martin Margiela: The Launch In New York City

October 25, 2012

Fashionable New York descended on 5 Beekman Street last night to celebrate the launch of H&M’s latest collaboration, the #MargielawithHM collection, an event that saw over 1000 guests including celebrities, models, media and bloggers from around the world in attendance.

Spread over 9 levels at this historical architectural gem that will be developed into a hotel soon, it was the perfect setting for the collab, ‘falling apart’ with peeling walls, cracked plaster and worn-down floorboards.

And if that wasn’t enough of a sensory overload, each floor had something different to offer, from experimental dance performances to art installations that all depicted part of the collab; dancers wore selected pieces, while others were the focus of various installations. And if that still wasn’t enough, thumping music and the ever-flowing champagne kept spirits high, as did gawking at the various celebrities that came to the launch, from Julianne Moore and Joan Smalls to Kanye West, Helena Christensen and Chace Crawford (whom I stalked for a while).

But the highlight of the night for many had to be the pop-up store, which was naturally on the highest level of the building. Seeing celebrities queue (oh yes, they did) was a thrill, as was the ample selection of collab pieces which meant everyone got to indulge.

And if you’re in the mood to indulge too, the collaboration launches worldwide in H&M stores and online for selected countries on 15 November, but till that happens, do look out for more updates here.

Images: Bagaholicboy

YOU SHOULD SEE: H&M + MMM: The Preview In NYC

Apparel And Footwear Bagaholicboy Events Fall-Winter 2012 H&M Limited Edition Maison Martin Margiela Womens

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Comments

Seems like it's time for a new bag!!!

Adam Tham on Louis Vuitton Pre-Fall 2016 Monogram Canvas Collection
09:58 PM May 03

Thanks for the update! Appreciate it!

Bagaholicboy on Hermès Garden Party36 Pockets
03:41 PM May 03

LOL! #anyexcusetoshop

Bagaholicboy on Louis Vuitton Pre-Fall 2016 Monogram Canvas Collection
03:41 PM May 03

Yes! I need this new PM. No worry of fingerprints on the hardware now...

KennetH on Louis Vuitton Pre-Fall 2016 Monogram Canvas Collection
03:33 PM May 03

The Garden Party with sling actually came in the TPM size though. I think Garden Party 36 Pockets is...

Cawaii Shojo on Hermès Garden Party36 Pockets
12:21 PM May 03

Very nice and informative post!

Glenn on Louis Vuitton Pre-Fall 2016 Monogram Canvas Collection
10:01 AM May 03

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