H&M + Maison Martin Margiela: The Launch In New York City

October 25, 2012

Fashionable New York descended on 5 Beekman Street last night to celebrate the launch of H&M’s latest collaboration, the #MargielawithHM collection, an event that saw over 1000 guests including celebrities, models, media and bloggers from around the world in attendance.

Spread over 9 levels at this historical architectural gem that will be developed into a hotel soon, it was the perfect setting for the collab, ‘falling apart’ with peeling walls, cracked plaster and worn-down floorboards.

And if that wasn’t enough of a sensory overload, each floor had something different to offer, from experimental dance performances to art installations that all depicted part of the collab; dancers wore selected pieces, while others were the focus of various installations. And if that still wasn’t enough, thumping music and the ever-flowing champagne kept spirits high, as did gawking at the various celebrities that came to the launch, from Julianne Moore and Joan Smalls to Kanye West, Helena Christensen and Chace Crawford (whom I stalked for a while).

But the highlight of the night for many had to be the pop-up store, which was naturally on the highest level of the building. Seeing celebrities queue (oh yes, they did) was a thrill, as was the ample selection of collab pieces which meant everyone got to indulge.

And if you’re in the mood to indulge too, the collaboration launches worldwide in H&M stores and online for selected countries on 15 November, but till that happens, do look out for more updates here.

Images: Bagaholicboy

YOU SHOULD SEE: H&M + MMM: The Preview In NYC

Apparel And Footwear Bagaholicboy Events Fall-Winter 2012 H&M Limited Edition Maison Martin Margiela Womens

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Comments

Will it be available online? Where can I see the entire collection? Thanks!

RoD Z. on Louis Vuitton F/W15 Nemeth Collection
03:45 PM May 23

That's SGD900 Tom. #happyshopping

Bagaholicboy on Louis Vuitton F/W15 Nemeth Collection
10:49 PM May 22

Hi Bagaholicboy, do you have the price for this bag? Would it be available in SG? Thank you. Regards, Ming http://www.style.com/slideshows/fashion-shows/fall-2015-menswear/louis-vuitton/details/11

ming on Louis Vuitton F/W15 Nemeth Collection
06:43 PM May 21

Do you have the price list in euros?

Samia on Louis Vuitton F/W15 Nemeth Collection
09:24 PM May 20

Love the big pouch with cut-out ring, any idea on the price?

Tom on Louis Vuitton F/W15 Nemeth Collection
08:10 PM May 20

Any idea the cost of this 'treasure chest'?

Mabel on Chanel Quilted Leather Jewellery Box
07:18 PM May 19

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