With just under a month before the H&M + Anna Dello Russo collab collection launches worldwide on 4 October 2012 (including in Singapore), here’s a quick look at the music video H&M just released that features Ms Dello Russo extolling her 10 fashion lessons, which includes gems like ‘Fashion is always uncomfortable, and if you feel comfortable, you’ll never get it.’
The self-proclaimed guardian of fashion then goes on with 9 more fashion gems, singing and dancing her way through the 166-second video.
Another reason why you should watch the video? It features most everything in the upcoming collab collection, from bangles to bracelets, earrings to leather heels, clutches to a small line of travel luggage and even a feather hat.
Enjoy. Any first impressions? Thoughts?
Image & Video: H&M