Loewe New Oro Collection

March 10, 2012

To understand Loewe’s celebration of the New Oro collection, one has to go back 35 years, to a time when Madrid was experiencing a burst of modernity and transformation. It was also in 1975 that Loewe first introduced Oro, the beautiful hue of golden-beige that evokes all that’s Spanish from fields of ripe Castilian wheat to hot Mediterranean sand and the golden sunsets that enrobe Madrid day after day.

35 years on, the offspring of those who originally led Madrid’s first golden age front the new campaign, one that reaffirms Loewe’s dedication to its most iconic colour signature. Casual with a dash of fun and nonchalance, the campaign stars up-and-coming Spanish actors, artists, DJs, musicians and photographers basking in the golden sunshine and wearing their pick of bags from the New Oro collection.

And while you may not be entirely familiar with the talent in the campaign, you’ll definitely recognise the bags, from the Amazona in all her different forms (the Amazona, the Amazona Tote and the Amazona Weekender) in hardy grained calfskin or luxurious suede, to newer variations of the Amazona in the form of a briefcase and a messenger created specially for the men.

Other styles, new and old, featured in the campaign include the Alta, the Luna and the Lars, all of which you’ll be able to view in an album over on Facebook. With some already available in Singapore, I’ll be doing more updates once more bags arrive, or you can start making enquiries at your local Loewe boutique.

Don’t forget the accompanying campaign video either, which gives you a close-up look of all the muses and their stories of what Loewe means to them.

Images & Video: Loewe

Bagaholicboy TV Frame And Satchels Loewe Mens Shoulder And Slings Spring-Summer 2012 Womens

Comments

Leave a Reply

Top 5

< >
  • Loewe Engraved Calf Amazona75
  • BBM #467Wallets With Chains
  • CartierAsymmetric Clutch
  • Victoria BeckhamQuincy
  • ValentinoShoulder Bag
  • Loewe Engraved Calf Amazona75

Comments

Here's another post done after this, have a read here too. Thanks! http://bagaholicboy.com/2015/03/chanel-the-business-of-harmonisation/

Bagaholicboy on Bagaholicboy News #276 – Chanel To Harmonise Prices Worldwide
03:49 PM Mar 27

I think the difference is still more than 10%, because the adjustments in Singapore wasn't much and if your...

Jan on Bagaholicboy News #276 – Chanel To Harmonise Prices Worldwide
11:40 AM Mar 27

Hi I wanted to buy a Goyard Saint Louis GM tote and found one on eBay, I want to...

Anna on Bagaholicboy Muses #438 – What You Need To Know About Buying Goyard Online
08:29 AM Mar 27

I don't have the exact prices, but think of it this way. If current prices in Dubai now are...

Bagaholicboy on Chanel: The Business Of Harmonisation
05:03 PM Mar 26

what about middle east? dubai to be exact.

Nahla on Chanel: The Business Of Harmonisation
04:56 PM Mar 26

It's in Europe so most likely to be upped as well come April.

Bagaholicboy on Chanel: The Business Of Harmonisation
04:28 PM Mar 25

X

browse by Brand

browse by Type

browse by Season