Chanel Boy Ad Campaign

March 24, 2012

The Chanel Boy needs no introduction, so I shan’t bore you with the details. What you should know, however, is that are now at least 20 new variations to the Boy collection, which have been released in tandem with the launch of the new Boy advertising campaign starring 24-year-old model Alice Dellal.

Lensed by none other than Karl Lagerfeld, Alice is lounging in a French chateau, decked out in pretty Chanel frocks given the Dellal-twist, replete with ripped fishnet tights, tousled bleached hair and nose ring. And given how the Boy is not your typical Chanel bag that’s all pretty and sweet, it is perhaps the perfect pairing. Both are edgy and unexpected, yet still glamourous with a tad of grunge.

Speaking of the bags, you will be spoilt for choice as far as just picking one is concerned. Besides having over 20 to pick from, you’ll also need to decide which size to get (at least 3 at last count), the choice of leather (everything from lambskin and calfskin to exotics like python, galuchat and alligator is available) and the colours, which range from ivory to pink, from red to grey and lastly, black.

Prices start from SGD4360 for the ones in calfskin, all the way to near bankruptcy for the ones in alligator. And if you’re going to ask me which you should get first, the Classic Flap or the Boy, I say Boy and only because every woman and her daughter is carrying the former in Singapore.

Images: Chanel

YOU SHOULD SEE: Chanel Métiers d’Art Boy
YOU SHOULD SEE: Update – Chanel Boy Collection

Ad Campaigns Chanel Frame And Satchels Shoulder And Slings Spring-Summer 2012 Womens

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Comments

Love the packaging but the pricing is just exorbitant! The brand should aim to be competitive with the pricing...

Josh on Christian Louboutin Beauté Nail Polish
07:12 PM Jul 29

No for nail polish. The pricing is daylight robbery for a mild 13 ml bottle.

Anne on Christian Louboutin Beauté Nail Polish
11:35 PM Jul 28

Nope, never. $70 for a nail polish? Nah, that $70 is going towards my bags or perfume fund.

Tan on Christian Louboutin Beauté Nail Polish
09:20 PM Jul 28

Good campaign!!!

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I think that the new logo and brand identity is better. Not only it's simpler, the streamlined logo design...

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Hi all, has anyone seen CL's summer collection of espadrilles called the Papi Hugo Multicolor selling anywhere? Been looking...

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