Bagaholicboy Muses #431 – 5 Things You Should Know About The H&M + Marni Launch!
With less than 48 hours to go before the H&M + Marni collection launches in Singapore, here’s a quick (and hopefully useful) guide for those who are planning to join in the queue. Having just spoken to a spokesperson from H&M (which makes this post rather official as well), here are 5 things you should take note of.
01. H&M will officially open at 8 on the morning of 8 March 2012. For those who have been issued bracelets, they will be allowed to shop the H&M + Marni collection. Those without bracelets will also be allowed in, but just to shop the regular collections.
Good luck, however if you’re intending not to queue and somehow find a way to squirm yourself in. The collaboration merchandise will only be sold to those wearing the issued bracelets.
02. There are 14 different coloured bracelets in all, and H&M will issue the bracelets as soon as the queue is deemed large enough. Once you’ve received your bracelet, you’re free to leave the queue and come back at your allotted time slot, which is matched to the colour of your bracelet.
After 11.30am, H&M will assess the crowd and if there is still a long queue, shoppers for the collab collection will still be let in in batches.
03. Refreshments will be provided for those queuing overnight, as well as in the morning to keep your energy levels up for pushing and shoving if need be. Just don’t go down at night without dinner and expect an upsized McDonald’s meal with extra fries because that’s not going to happen.
04. Each person issued will be allowed to shop for 10 minutes, so focus on what you’ve already listed down on your wish list and don’t get distracted. You can try on the outfits after the allotted shopping time. When in doubt, just buy first since H&M allows returns for merchandise that’s still intact with all the tags attached.
05. You’re also only allowed to buy one piece per style. Deal with it.
And if anyone else has questions to which answers can’t be found above (or in the links below), do feel free to pop your question in the post’s comments section.
Image: H&M
YOU SHOULD SEE: H&M + Marni Ad Campaign
YOU SHOULD SEE: H&M + Marni Look Book (With Prices In SGD)
YOU SHOULD SEE: 10 Things You Should Know About The H&M + Marni Collection!

















Hi, can we try the clothes?
Yes, but only after the allotted 10 minutes, which is why I would advise you to grab first and then try them on after the shopping time allotment.
Just wondering, will the ladies be able to shop for the guy’s items? Might wanna pick up some of the men’s stuff too.
Yes, you’re free to buy anything from the collaboration collection so long as it is one piece per style.
Ok! Hopefully can get what I want. Thanks!
H&M + Marni Collection’s Battle Card! Good job!
can’t believe the hassle! god it will be stressful!
http://thewild-swans.blogspot.com
Do you also need the bracelet to shop for the men’s collection? It is indicated on the website that’s is only for the women’s collection. Thanks!
You’ll need a bracelet as long as you buying anything from the collab collection, no exceptions.
This shows Marni isn’t meant for everyone, including idols. The styling’s so off!
LOL! For your safety (and mine), I’ve removed the link in case we get lynched and trolled by K-pop fans. But I’ve got to agree with you, the styling is really bad.
Haha, thanks for saving mine (or our) skin(s).
It really takes more than just a handsome face to pull off Marni. Likewise, it ain’t for the mere mortal too. That’s what makes it special. I’m definitely getting some pieces though.
Happy queuing! And of course, shopping!
hi, will the tags/bracelet be transferable once issued? i’m getting a fren to queue a few hours for me while i try to get off work asap…
Unfortunately, no. Once the bracelets are torn they will no longer be valid. And they are designed to be torn off after use.
My guess is the line won’t be that long as Marni is not as mainstream as Versace. When I told my girlfriend that I will be waiting in line for Marni, she gave me a blank look and said ‘Marni’?
Hey there, so does the collaboration section of the store open up to members of the public at 10am? As this is what it says on the website.
Thanks in advance!
If all the bracelets are given out to those in the queue, the last batch of shoppers will shop till 11.30am. After that, H&M will assess the crowd and decide if they will still continue with the queue system to ensure safety for all present.
Hey BB, do you know what is a good time to start queuing?
I heard some folks intend to start queuing from noon today but that is a tad early IMHO. Maybe from 6 in the evening today?
I dobut the queue will be as crazy as Versace… hopefully!
Most people go Marni? Armani? Huh?
Hi, just wondering H&M is from UK? So i should be able to find it in London? Do you know or have any brands to recommend (leather bags/clothes for ladies/men) worth checking out in London and Paris? Forget about the usual Chanel/LV/Hermes. hehhee. Just want something that’s not loud but recognised for their quality. Thanks!
H&M is from Sweden but they’ve got many stores in London, so no worries there.
In London, check out Smythson, Aspinal and Links of London. In Paris, pop down to Moynat, which is located near Hermès along rue du Faubourg Saint-Honoré. Check out Hervé Chapelier too. Google them if you need the addresses or more info on each brand.
Great information. I’ve been checking out Aspinal of London. think its the same one you are referring to. Things get discounted at times… will check out the other brands you mentioned. Thanks for the information
Queue queue queue here I come! Thanks for the great tips BB!
I’m planning to come around 3 in the morning, and if there are a lot of people already queuing up and they got their own bracelets, what should I do? Ask for the bracelet?
No worries, someone will come around and you’ll get a bracelet as long as the queue is not too long.
I’m in the queue now! Hello everyone!
Hey… how’s the queue now?
It’s about two rows now along the side of the building.
Complicated and stressful… will give it a miss.
I am in the line now too!
Hi, how many bracelets will be issued? Guess it’s probably 3 rows by now. Not sure if there will be any bracelets left by the time I go at 7?
So long as you’re in the queue I’m sure you’ll get a chance to shop the collection so no worries there.
Do I need stick to the line at all time after I get the bracelet?
That would be ideal since H&M will be letting groups of shoppers in based on the colour of their bracelets.
How’s the Q now?
From what I hear, pretty long! Are you at H&M Singapore yet?
I made it! What a stressful but rewarding experience. Overspent!. Haha. So thinking whether should return some of the items. Hehe.
I was wondering when will it be open to the public. Thought of dropping by during lunch time to take a look.
It should be open to the public from 11.30am, depending on the queue situation. No harm heading down during lunchtime and trying your luck Cal.
Ok thanks. I will see if I am able to drop by during lunch.
accessories sold out so fast! couldn’t get everything i wanted.
Was there at 6.30pm… managed to get one piece of pants of my size. Miracle!!!
Is there anything left in stock you think? Considering traveling down from KL.
There are some full racks left as far as the coats and the parkas are concerned as well as some gold brocade pants and the pyjama tops for the ladies. That’s about it really.
Hello! I’m extremely new to H&M launches, do you know if they restock these goods? For example the necklaces I’m not sure if they’re available in H&M now…
If you’re referring to the Marni collab ones, they are one-off and once it sells out, that’s it.
Oh! Thanks!
Waiting for the collaboration with Maison Martin Margiela!!!