If Louis Vuitton’s F/W11 ads were all about the naughty, then their upcoming S/S12 ad campaign is definitely all nice. As in sugar, spice and everything nice. Set in a beautifully pink ice-cream parlour complete with sundaes and milk shakes, it’s the perfect foil to the collection made up of romantic dresses and ladylike shifts, detailed with white lace collars, strass, 3D flowers and studs.
Shot by Steven Meisel with up-and-coming models Daria Strokous and Kati Nescher, might I just add that the bags in the runway collection are adorably irresistible as well? From beautifully embroidered translucent variations of the Lockit that are more style than substance (not that anyone would mind, really), to patent leather market bags and drool-worthy handbags in delectable exotics, this is one collection that I’ll be blogging more about in the coming months.
Images: Louis Vuitton