First there was the strong Chinoiserie flavour in the Spring-Summer 2011 Womens Louis Vuitton runway collection, and now I’ve received confirmation of Taiwanese model (and hunk de jour) Godfrey Gao [ 高以翔 ] as one of the new faces for the S/S11 mens ad campaign. Say what you want, but I see it as a strategic play for the booming Chinese market.
And I’m really not surprised at this development either, because a) Godfrey is cute, and b) Louis Vuitton has the foresight to know which market to pander to.
In the ad campaign, he is seen along with the Louis Vuitton Damier Graphite Elvis, which I now know will only be available in Singapore come March 2011. Tentatively priced at USD1210 and USD1100 for the GM and the MM respectively, the messenger is guaranteed to sell lots more with Mr Gao’s endorsement.
What I’m really wondering about is whether there will be other celebrities in the ad campaign, since the press release did say (and I quote), ‘Godfrey Gao is selected as one of the models of the advertising campaign’. More Asian actors/models/celebrities perhaps?
Now that would be interesting.
Image: Louis Vuitton
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