Bagaholicboy News #182 – Godfrey Gao, The New Face Of Louis Vuitton

January 3, 2011

First there was the strong Chinoiserie flavour in the Spring-Summer 2011 Womens Louis Vuitton runway collection, and now I’ve received confirmation of Taiwanese model (and hunk de jour) Godfrey Gao [ 高以翔 ] as one of the new faces for the S/S11 mens ad campaign. Say what you want, but I see it as a strategic play for the booming Chinese market.

And I’m really not surprised at this development either, because a) Godfrey is cute, and b) Louis Vuitton has the foresight to know which market to pander to.

In the ad campaign, he is seen along with the Louis Vuitton Damier Graphite Elvis, which I now know will only be available in Singapore come March 2011. Tentatively priced at USD1210 and USD1100 for the GM and the MM respectively, the messenger is guaranteed to sell lots more with Mr Gao’s endorsement.

What I’m really wondering about is whether there will be other celebrities in the ad campaign, since the press release did say (and I quote), ‘Godfrey Gao is selected as one of the models of the advertising campaign’. More Asian actors/models/celebrities perhaps?

Now that would be interesting.

Image: Louis Vuitton

YOU SHOULD SEE: Louis Vuitton Damier Aventure Practical
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YOU SHOULD SEE: S/S11 Mens Louis Vuitton

Ad Campaigns Bagaholicboy Most-Read Bagaholicboy News Louis Vuitton Messengers And Backpacks Spring-Summer 2011

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Comments

Seems like it's time for a new bag!!!

Adam Tham on Louis Vuitton Pre-Fall 2016 Monogram Canvas Collection
09:58 PM May 03

Thanks for the update! Appreciate it!

Bagaholicboy on Hermès Garden Party36 Pockets
03:41 PM May 03

LOL! #anyexcusetoshop

Bagaholicboy on Louis Vuitton Pre-Fall 2016 Monogram Canvas Collection
03:41 PM May 03

Yes! I need this new PM. No worry of fingerprints on the hardware now...

KennetH on Louis Vuitton Pre-Fall 2016 Monogram Canvas Collection
03:33 PM May 03

The Garden Party with sling actually came in the TPM size though. I think Garden Party 36 Pockets is...

Cawaii Shojo on Hermès Garden Party36 Pockets
12:21 PM May 03

Very nice and informative post!

Glenn on Louis Vuitton Pre-Fall 2016 Monogram Canvas Collection
10:01 AM May 03

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