To be released worldwide come September 2010 is the new fragrance for men from Marc Jacobs called Bang. Shot by Juregen Teller, it features a buck naked Jacobs with a giant bottle of Bang covering his privates. While the concept is not entirely new (Tom Ford did this a million times with models for various perfume campaigns), this campaign will be either something you love, or hate at first sight.
And if you choose to take the ad literally Bang probably smells like the well-oiled designer after a bout of passionate sex which they finally managed to bottle. More ‘bang’ for your buck perhaps?
Images: Marc Jacobs