As far as press kits are concerned, they really only do so much considering you still have to take the time out to decipher the nuances of all the paragraphs contained within. So it’s really very refreshing when someone stands on a stage and explain in detail what each look is about and how it is made, along with materials used. As in the case of the Spring-Summer 2010 Womens/Mens Louis Vuitton press presentation I attended yesterday.
For example, I now know that the trench’s pattern (shown above) was originally replicated from a print off a butterfly wing. Exceedingly lightweight, it looked really comfortable.
This was another revelation. Cut from a single piece of calf leather, the trench is also lined with the same leather on the inside. And again, though leather was used on both sides of the trench, it was very light and soft to the touch.
This one’s just an updated tux, replete with bow tie and panama hat. Note the tiny butterfly pinned to the hat. ‘Gentlemen butterflies’ indeed.
Images: Dinie Rahman, Bagaholicboy