Jimmy Choo Project PEP Collection
Question. What is Project PEP? Is it a Halloween costume designed by Tamara Mellon for her daughter Minty, or a new charity collection that donates 25% of all proceeds to the Simelela Rape Centre in South Africa.
If you guessed the latter, obviously you’re right. Created specially to benefit the charity, the Project PEP collection consists of 13 different items, including shoes, totes and SLGs. And 25% of the sales proceeds goes towards providing the HIV-preventative treatment PEP (which must be taken within 72 hours of exposure to HIV) to victims of rape in South Africa, which has the highest count of rape in the world.
And that’s not all, win yourself 7 pairs of Jimmy Choo shoes (7!) and 2 bags by entering their photo competition titled ‘You, Your Shoes and 72‘. Or follow them on Twitter, and become their fan on Facebook. In other words, spread the word; it’s for a really worthy cause!
Images: Jimmy Choo 72
