Bagaholicboy News #121 – Burberry Launches Art Of The Trench
It had to happen eventually. Tapping into the social networking that is all the rage these days, Burberry has launched a new digital platform named Art Of The Trench. Building a living testament to the trench coat, site users can also submit their own portraits to feature on the site, creating a body of images reflecting personal trench coat styles across the globe.
And to kick it off, Christopher Bailey (yes, I still reminisce about the 287 seconds we had that night) commissioned Scott Schuman to take a selection of images of trench coat wearers from London to San Paulo over the last few months. But short of showing you every single image that is on the site, I will show you just one, which is also one of my personal favourites. Nothing seems to go with anything, but strangely it still manages to come together nicely.
Actually make it two, there is this other image taken by duo Sean and Seng that I like as well. Cute. Check them out for yourself, and you can even ‘like’ those you well, like. Or comment on them and have the comments appear in your Facebook account as well.
In a word? Ingenious.
Images: Art Of The Trench
i really love the burberry trench! such a classic. that is one thing i want in my closet…haha.
Yeah, I want one too, but it will just be hanging in my wardrobe 9 months out of a year…
Yea I guessed so. Spore is just so warm…
Still… owning one will be very nice…
i have one! and yes it's hanging in my wardrobe 9/12 months a year…but it makes me super duper excited going to winter countries! =D
and it was 60% off. =D
ooh damn. makes me wish singapore experiences the 4 seasons. i would love to see how the guys in singapore pull off winter wear.